Patricia Sheppard

Project Manager/Web Producer

5+ years experience in project management/ leadership positions
6+ years experience in managing teams of different skill levels and education
More than three years of experience in collateral materials design, both in the interactive and traditional arenas
Proficient in SEO/SEM techniques and analytics tools, such as Omniture and Google Analytics
More than three years of professional experience in copywriting and editing on a web platform

Led the production of MazdaUSA.com and other Mazda North America properties, such as Mazdaspeed3.ca in Canada
Served as liaison between account and production teams to ensure effective and timely communication flow, as well as scheduled project deliveries
Coordinated with different department leaders to develop project schedules, allocate resources and determine timelines for project completion
Presented creative work to Mazda client for approval or modification, as well as providing update on status of numerous projects
Managed the schedules of creative team to ensure deadlines were met
Provided team with necessary support, guidance and leadership
Part of the team that helped Mazda earn J.D. Power’s 2009 Online Marketer of the Year

Designed and produced numerous marketing materials and ensured consistency and integrity of Jim Henson brand
Responsible for updating and editing content on JimHenson.com using CMS tools and PHP/MySQL

Worked directly with Public Relations to develop and produce media alerts, press releases and Aquarium mailings
Assisted with onsite film/television shootings, media interviews and other Aquarium events

Implemented training guides and standard operating procedures while adapting them to local culture and customs
Established Hong Kong Disneyland operations departments while training and mentoring the local management
Assessed and determined labor workloads for the Hong Kong Disneyland Custodial Department
Ultimately responsible for ensuring Hong Kong's opening teams received all necessary training before opening day

Responsible for managing the communicating and release of sensitive information regarding the Downtown Disney property
Served as a liaison and interface between the WDW executives and all Downtown Disney outside vendors
Ultimately responsible for making all final and binding decisions for the property regarding guest and cast safety
Responsible for daily operations reports for WDW senior and C-level executives

Developed new operating guidelines while updating existing procedures for the Downtown Disney operations team
Facilitated and developed presentations for training classes mandated by both Disney and the government
Staffed, monitored and assessed trainer performance in daily coaching encounters as well as formal quarterly reviews
Scheduled, developed and wrote learning itineraries for all new Downtown Disney Cast Members

Managed and supervised over 120 unionized cast members
Performed all managerial and operational duties– including human resources and union issues

Evaluated all guest service aspects in various major Central Florida hotels and recommended improvements
Produced evaluating reports based on different hotel experiences to ensure adequate employee development

Hosted and implemented logistics for many on-campus recreational events for students, staff and faculty
Developed and executed marketing strategies for various on-campus events
Trained and facilitated classes for all new employees

Patricia Sheppard — patricia.sheppard@me.com — (561) - 306-4907